The Weather Channel looks to trend with Winter Storm “YOLO”

posted in: ThunderBolt | 0

Hopefully, this winter will be a mild one, but if the numbers of winter storms reaches the mid twenties The Weather Channel stands ready to capture the social media race and most likely bring in a few extra dollars along the way.  Included in the list of the Weather Channel’s 26 possible names for the 2015-2016 winter season’s storms is “YOLO”.

 

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Unlike most storms that obtain their names by national weather centers, winter storm don’t have official names. Since 2012, The Weather Channel has been naming storms that are social media-friendly. The storm names must be short, catchy, and easy to hashtag.  Come up with the best social media-friendly name and as the name trends, the network see the gains.

 

 

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